Members hear of 10-year transformation for leading Lincolnshire destination
Pictured overlooking Laceby Manor's recently completed spa are the Chamber’s North East Lincolnshire Area Council Chair Paul George (left) and Roger Burnett.
MEMBERS of the Chamber’s North East Lincolnshire Area Council enjoyed a visit to Laceby Manor Spa and Golf Resort in June where they were welcomed by owner and CEO Roger Burnett.
Roger recounted to members the story of how he took over a rather tired golf course and over the last 10 years transformed it into one of the region’s leading tourist destinations.
Roger’s insightful presentation also highlighted the most recent developments and his future plans for the impressive venue.
Laceby Manor has undergone a remarkable transformation in the decade, evolving from a traditional 18‑hole golf course into one of Lincolnshire’s most dynamic leisure, hospitality, and wellness destinations.
When Roger bought the venue, he acquired a golf course with potential, but limited diversification. His vision was clear – elevate the site into a high‑quality, multi‑faceted destination that would attract visitors from across the UK while supporting the local economy.
One of his earliest priorities was improving the golf course and establishing Laceby Manor as an aspirational wedding venue. Today, the estate hosts around 42 weddings a year, including 38 from outside the local area, drawn by its picturesque grounds, mature gardens, and reputation for exceptional food and service. Roger credits much of this success to the experienced and dedicated staff who deliver consistently high standards.
Accommodation has been central to Laceby Manor’s growth. What began with 11 lodges has expanded to 74, with planning permission secured for a further 85. The lodges, crafted from Scandinavian cedar and built to last 50 years, maintain a 96% occupancy rate, demonstrating strong demand for short breaks and longer stays.
Visitors come from far and wide, often discovering the beauty of the Lincolnshire Wolds for the first time. With around 400 guests each week, Laceby Manor has become a significant contributor to local tourism and spending. Lodges range from luxury hot‑tub retreats to pods and hotel‑style suites, catering to both extended stays and one‑night stopovers. Around 60% of lodges are third‑party owned, reflecting strong investor confidence in the site.
The Laceby Manor Spa has quickly become one of the estate’s standout features. This boutique, award‑winning facility employs 20 therapists and offers a premium experience including a hydrotherapy pool, Finnish and herbal saunas, natural outdoor swimming ponds, reflection rooms, and personalised service from spa butlers.
The spa attracts both local residents and national visitors, and Laceby Manor works closely with the local college to develop new talent—hosting training days and providing pathways into the wellness industry.
The Fitness Suite serves local members, blending gym access with spa benefits. Meanwhile, the Oak Room Bar and Pizzeria has become a bustling social hub, regularly serving around 100 covers on weekend evenings.
Corporate clients are increasingly part of Laceby Manor’s ecosystem, particularly those in the renewables sector. A boardroom and on‑site marketing team (RBP Agency) support business activity across the estate.
During his presentation, Roger outlined several major developments underway, including solar panel installation to generate renewable energy and feed power back into the grid. Contactless check‑ins are now operational, improving guest convenience, a new lodge reception facility has been created to enhance arrivals and promote local attractions, and construction of two indoor padel courts with indoor changing units, and a foyer café are all coming soon.
The padel courts are expected to be completed by October 2026 with the café aiming to open before Christmas.
The partnership will continue with Landal, a Dutch company representing 24 similar holiday locations, strengthening Laceby Manor’s national and international reach.
The estate now employs around 100 staff, and remains a proud family business, with Roger working alongside his son to guide its future.
Laceby Manor’s evolution demonstrates how vision, investment, and a commitment to quality can reshape a rural leisure site into a thriving destination. With strong occupancy, award‑winning facilities, and ambitious development plans, Laceby Manor continues to prove its value, not only to guests, but to the wider Lincolnshire economy.
Roger’s presentation demonstrated that Laceby Manor is not just a place to visit, but a growing, forward‑thinking enterprise with a bright future ahead.
To find out more, please visit: https://www.lacebymanor.co.uk/
