EU Packaging and Packaging Waste Regulation (PPWR)

Businesses exporting goods to the EU are facing an important deadline as the EU Packaging and Packaging Waste Regulation (PPWR) begins to apply from 12 August 2026. The legislation aims to reduce packaging waste, improve recyclability and support the transition to a more circular economy.

The new rules will affect packaging placed on the EU market, including products imported from the UK. Companies will need to pay closer attention to packaging materials, environmental claims and the information they hold about packaging used throughout their supply chains.

While many of the regulation's key requirements will be introduced gradually over the coming years, businesses are being encouraged to start preparing now by reviewing their packaging, gathering supplier information and understanding their responsibilities when selling into EU countries.

Industry experts believe the regulation will drive greater demand for sustainable packaging solutions and increase scrutiny of packaging compliance across international supply chains.

For UK exporters, the message is simple: packaging is no longer just a way of protecting products in transit. It is becoming an increasingly important part of product compliance and market access in the European Union.

Please click here for further details and guidance from the British chamber network.