“Understand your customer”
The International Trade Centre provides a complete language service to meet all of your business needs. Covering over 200 languages, our services include:
- Translation - including website translation and software localisation
- Interpreting - including telephone interpreting and simultaneous interpreting
- Language and cultural awareness training
Currently, one in five companies are losing business because they lack language skills, whereas companies that are paying attention to language and cultural issues are generating an average of £290,000 worth of extra exports a year. It is very important that if you want to sell a product or service to somebody, you should be selling it in their language.
EXPORT TRANSLATION PACKS
Designed to help new and existing exporters from the region to showcase their products or services professionally all over the world whilst avoiding cultural misunderstandings, Export Translation Packs can be produced in any language for any country. Packs are individually custom made for each company and include a letter of introduction or a press release, a company leaflet and business cards to ensure the best impression is made first time.
Underlining the importance of approaching potential clients in their own language and taking cultural differences into consideration, Kirk Akdemir, CEO of AA Global said "We are now seeing a positive change of attitude by British firms when marketing their goods or services overseas. Gone are the days of thinking everyone in the world would speak English, which is of course true to a degree, but more and more businesses are now seeking advice on cultural awareness and making the effort to contact their potential clients in their respected languages". Click here to find out more about Export Translation Packs.
For further information about our language services, please contact:
Export Services Manager
Tel: 01482 324976
Fax: 01482 213962