Our mission at Great Yorkshire Radio is to be ‘the true voice of Yorkshire'

THERE'S no doubt that we’re living through unprecedented times. Business at every level has been impacted by the effects of the Covid 19 pandemic. What we absolutely know is that it’s “business as UNusual” with some companies starting to look to the future with optimism, others with pessimism; some are struggling with fundamental operational changes, others are looking at new customer bases. However, there’s one thing every company will have to address, and that's how they tell the world they’re open for business.

For the last forty years, local commercial radio has been a massive part of the mix when it comes to marketing your brand and your offer. However there’s been a quiet revolution taking place during lockdown. Those local radio stations that hundreds of thousands of listeners love are turning into “white label radio brands”. Whether it’s Yorkshire Coast Radio, KCFM, Compass or Minster FM, all of these stations are disappearing, to be replaced by Greatest Hits Radio, programmed by the same people behind Viking FM, Bauer Media. The vast majority of the output will come from Manchester, with just a nod to localness in place of once proud local radio brands.

Our mission at Great Yorkshire Radio is to be ‘the true voice of Yorkshire’. Our aim is to bring you a polished, professional commercial radio station, locally run and locally owned with truly local information and truly local voices. Our team has a robust forty year track record delivering great returns for advertisers on great radio brands across Yorkshire.

Great Yorkshire Radio can be heard by over 800,000 people on DAB radio across North and East Yorkshire, and by countless millions more online and through our app and on smart speakers. We’re celebrating our fourth birthday on Saturday 4th July with some extra special advertising offers. Let us know how we can help you by dropping a note to us at contact@greatyorkshireradio.co.uk.