Chantelle to showcase AA Global strengths to private sector
A LANGUAGE and translation business has enhanced its private sector activity with a key appointment as it enters its 25th year.
As AA Global’s newly-appointed Business Development Officer specialising in the private sector, Chantelle Akdemir is tasked with raising the company’s profile across the north of England. Chantelle, daughter of AA Global CEO Kirk Akdemir, has been working from the company’s Worcester office for nearly three years.
AA Global was founded by Kirk in Worcester and celebrates its 25th anniversary in 2017. Since expanding into Hull five years ago Kirk has doubled the permanent workforce to more than 20 and increased the database of interpreters and translators to around 14,000 covering 500 languages and dialects.
The company’s work is divided between the private and public sectors and it holds a number of significant contracts with local authorities, health authorities and purchasing organisations.
Expansion to Hull was part of AA Global’s strategy of developing a private sector client base which includes local and international operators. The company is also a corporate supporter of the Chamber’s International Trade Centre.
Kirk said: “We opened in Hull in anticipation of the buzz which the city and surrounding region is now experiencing and we are being rewarded for our confidence in the area.
“We also operate around the world – during 2016 we serviced another international convention for Toyota – and the focus of Chantelle’s work will be to build that private sector business by linking with clients directly and by representing us within organisations including the Chamber and the Bondholders.
“Chantelle has been heavily involved in our production department and she will be drawing on her comprehensive understanding of all our processes in looking after the needs of our private sector customers. She also has considerable marketing expertise and heads our social media activities, which is another area that we are looking to develop.”
Chantelle said: “My new role means that I’ll be spending more time in Hull supporting existing clients and making new contacts, and that’s something I’ve already started doing with the help of the Chamber.
“It’s an exciting time for AA Global as we build on the success already achieved by our team in Hull and look to deliver our services much further afield. It is also exciting for me personally to be spending more time in the UK City of Culture, something which we are sure will bring great opportunities for a wide range of businesses.”