|
Lack of language skills costs business billions
Chinese businesses prefer face-to-face meetings as these demonstrate
a serious commitment to the market.
You must never contradict a Chinese person in public as the concept
of losing face is much stronger than in Western cultures.
To export to Mexico, there must be a Spanish version of the commercial
invoice and the invoice must contain the following declaration:
“Declaramos bajo protesta de decir verdad que los valores y
especificaciones aquí descritos son ciertos y coinciden con los del mercado
local.”
Brazil is one of the fastest growing economies on the world stage
and its rapidly growing domestic market makes it a prime candidate for export
growth from other countries. However, to export to Brazil, commercial invoices
must have a full description of the goods in Portuguese.
A soft drink was introduced into Arab countries with an attractive
label that had six-pointed stars on it. The Arabs interpreted this as pro-Isreali
and refused to buy it.
|
